Fidelity Life

The largest New Zealand owned and operated life insurer. Adviser-distributed, with a Westpac bank channel alongside it.

Reviewed by Henry Smith, Financial Adviser (FSP1010699). Updated 17 September 2026.

Who owns and underwrites Fidelity Life

Who stands behind Fidelity Life
QuestionAnswer
Who underwrites itFidelity Life Assurance Company Limited
Who owns itNZ-owned; major shareholders reported as NZ Super Fund and Ngai Tahu Holdings
Financial strengthA- (A.M. Best) (source, read 14 Aug 2026)
How you can buyThrough an adviser

QuoteHub’s read. Fidelity Life is the largest New Zealand-owned life insurer, rated A- by A.M. Best, with no expiry age on life cover, income protection to 75% of income capped at $30,000 a month, and trauma cover whose heart attack, stroke and cancer definitions only start three months after the policy does.

Fidelity Life reviewed

Reviewed and updated 17 September 2026 by Henry Smith, Financial Adviser (FSP1010699), for the QuoteHub adviser team. The tables above are register records; this section is our read of them.

Verdict (2026)

Fidelity Life is the choice for people who want the largest New Zealand-owned life insurer and a long, unbroken rating history. It has held the same A.M. Best grade since 1996, publishes a detailed annual claims summary, and covers life, trauma, disability and income risk plus business cover. It does not write private medical insurance, runs no wellness programme, and its grade is not the highest on the register. Anyone holding an old Westpac Life policy is already a Fidelity Life customer and should review that cover.

Pros and cons

Pros Cons
The largest New Zealand-owned life insurer, with the NZ Super Fund and Ngāi Tahu Holdings named as shareholders (Our story) Exact shareholding percentages are not published
A- from A.M. Best held continuously since December 1996 and affirmed 5 March 2026 That grade sits below AIA, Asteron and Partners Life on the RBNZ register
Publishes a claims summary with a cause breakdown: 93% of new claims accepted in FY25 Product feature menus such as waiting periods are not published publicly
Business cover included: key person, shareholder protection and business debt No private medical or health insurance in the range
Solvency published alongside the rating (disclosure) No wellness or rewards programme attached to cover
Runs the ex-Westpac Life book, with a dated transition record Adviser-arranged only, apart from the Westpac bank channel

A person adjusts a tripod telescope aimed across at a plain multi-storey office block on the far side of a street

Claims record: FY25, with its denominator

Fidelity Life publishes an annual claims summary. For its financial year 1 July 2024 to 30 June 2025 it accepted 93% of all new claims, which was 2,279 new customer claims accepted, and paid out $247.7 million across all claims, with over 300,000 New Zealanders insured. Source: Fidelity Life, Claims we've paid, read 15 August 2026.

The published breakdown of new claims accepted, by cause, comes from the same page: cancer 33%, most commonly breast, prostate and lung; injury to bones, muscles, limbs and joints 15%; cardiovascular conditions 14%; neurological conditions 10%; respiratory conditions 7%; and other organ disorders 3%. Percentages are rounded.

Published claims percentages are not comparable between insurers, because each picks its own denominator and period:

"New claims" and "assessed claims" and "claims received" are different measures, across different products and different windows. Treat single-figure league tables with caution.

Making a claim with Fidelity Life

Fidelity Life runs a published claims guide and a stated claims promise. You can start a claim directly or through your adviser. The claims and general line is 0800 88 22 88, and the head office is Fidelity Life House, Level 4, 136 Fanshawe Street, Auckland. Source: Fidelity Life claims section, read 15 August 2026.

Exclusions and things to note

Every point below comes from a named Fidelity Life page or document, with the date we read it. The policy wording governs any claim, not this page.

Where Fidelity Life sits with QuoteHub

Fidelity Life is one of the insurers on QuoteHub's advice panel. It appears in the list of providers on our disclosure page alongside AIA, Partners Life, Chubb Life, Asteron Life, Momentum Life, nib and Southern Cross. Financial advice is provided by Craig Smith Business Services Limited, trading as Smiths Insurance & KiwiSaver, a licensed Financial Advice Provider (FSP712931). QuoteHub is a trading name. Henry Smith is a Financial Adviser (FSP1010699). Details of how our advisers are paid are on the disclosure page.

That relationship means QuoteHub advisers can arrange Fidelity Life cover. It does not change anything in this review, which is built from Fidelity Life's own documents, the agency's published rating action and the Reserve Bank's register.

Limitations of this review

This review is built only from public documents. It states no premium figures, because pricing depends on your age, health, occupation, smoking status and cover structure. Three gaps are recorded rather than guessed: the commission-structure and price-advantage claims that circulate about Fidelity Life, the exact shareholding percentages, and product feature menus we could not re-verify. Details were current at the dates shown and change without notice. The policy wording, not this page, governs any claim. Ratings were last re-verified against the RBNZ register and Fidelity Life's own disclosure, and QuoteHub re-verifies published ratings quarterly.

References

Disclaimer: This article is general information only and does not constitute personalised financial advice. Financial advice is provided by Craig Smith Business Services Limited, trading as Smiths Insurance & KiwiSaver, a licensed Financial Advice Provider (FSP712931). QuoteHub is a trading name. Insurance products are subject to underwriting, and terms, conditions, exclusions and stand-down periods apply. Features and figures were current at the dates above and are subject to change, so always check the current policy wording. For advice tailored to your circumstances, talk to a licensed financial adviser.

Fidelity Life at a glance

Key facts about Fidelity Life
FactWhat the register holds
Licensed entityFidelity Life Assurance Company Limited
OwnerNZ-owned; major shareholders reported as NZ Super Fund and Ngai Tahu Holdings
What they writeLife cover, Trauma cover, Income protection, TPD
How you can buyThrough an adviser
Formerlyabsorbed Westpac Life-NZ- Ltd book
Financial strengthA- (A.M. Best) (source, read 14 Aug 2026)
Rating as atDate not published
On the QuoteHub panelYes, we can place cover with them
ComplaintsFinancial Dispute Resolution Service, free for consumers

What Fidelity Life writes

Fidelity Life products and what each one pays
CoverWhat it pays
Life coverA lump sum to the people you name, paid on death or a terminal diagnosis.
Trauma coverA lump sum on the diagnosis of a listed condition, paid whether or not you stop work.
Income protectionA monthly benefit while illness or injury stops you earning, after a waiting period.
TPDA lump sum if you are unlikely ever to work again, on a definition set by the wording.

Is Fidelity Life a fit for you?

The reasons to shortlist it, and the catches to check first. Every line below is read from a Fidelity Life document, linked with the date.

Check these before you choose

Fidelity Life could fit

If one or more of these look like your situation.

Compare more carefully

If any of these apply, it is worth a closer look at the rest of the panel.

Waiting periods, limits and ages

The numbers worth checking before you compare, read from Fidelity Life’s own documents.

Life cover: $25,000 funeral advance

Fidelity Life cover pays a lump sum on death or terminal diagnosis, with flexible premium types and no expiry age.

Source: Fidelity Life Cover factsheet (November 2025), read 16 September 2026.

Trauma cover: 40+ conditions, partials 10–25%

Fidelity Life's Trauma cover pays a full or partial lump sum across a named list of medical conditions.

Source: Fidelity Trauma Cover factsheet (November 2025), read 16 September 2026.

Income cover: 75% of income, to $30,000 a month

Fidelity Life's Income Protection pays a monthly benefit, up to a set percentage of income, if illness or injury stops you working.

Source: Income Protection Cover product page (fidelitylife.co.nz), read 16 September 2026.

Total and permanent disability cover: $5 million maximum cover

Fidelity Life's TPD cover pays a lump sum if you become totally and permanently disabled and unable to work.

Source: Fidelity Total and Permanent Disability Cover factsheet (November 2025), read 16 September 2026.

What it costs

As of 8 September 2026 · monthly cost, from the insurers’ rate cards

$500,000 life cover, male, non-smoker, monthly cost by age
AgeTypical monthly cost
25$40 to $50
30$30 to $40
35$30 to $40
40$40 to $50
45$50 to $70
50$90 to $120
55$170 to $200
60$300 to $375
65$625 to $725
$500,000 life cover, female, non-smoker, monthly cost by age
AgeTypical monthly cost
25$20 to $30
30$20 to $30
35$25 to $35
40$35 to $40
45$50 to $60
50$80 to $100
55$130 to $160
60$225 to $275
65$400 to $475
The QuoteHub Premium Index, September 2026. Indicative monthly premium, sourced from insurers' published rate cards, as at 8 September 2026. Stepped, occupation class 1, standard rates, no loadings or exclusions. Your own premium depends on underwriting. Full method: methodology. Rate cards: AIA, Asteron Life, Chubb Life, Fidelity Life, Momentum Life, Partners Life.

As of 8 September 2026 · monthly cost, from the insurers’ rate cards

$100,000 trauma cover, male, non-smoker, monthly cost by age
AgeTypical monthly cost
25$15 to $30
30$20 to $30
35$20 to $35
40$35 to $50
45$60 to $80
50$110 to $130
55$190 to $225
60$300 to $375
65$575 to $625
$100,000 trauma cover, female, non-smoker, monthly cost by age
AgeTypical monthly cost
25$20 to $25
30$20 to $30
35$20 to $35
40$35 to $50
45$50 to $80
50$70 to $100
55$110 to $150
60$160 to $225
65$325 to $400
The QuoteHub Premium Index, September 2026. Indicative monthly premium, sourced from insurers' published rate cards, as at 8 September 2026. Stepped, occupation class 1, standard rates, no loadings or exclusions. Your own premium depends on underwriting. Full method: methodology. Rate cards: AIA, Asteron Life, Chubb Life, Fidelity Life, Momentum Life, Partners Life.

As of 8 September 2026 · monthly cost, from the insurers’ rate cards

$250,000 TPD cover, male, non-smoker, monthly cost by age
AgeTypical monthly cost
25about $20
30about $20
35about $15
40$20 to $25
45$25 to $40
50$50 to $80
55$120 to $160
60$275 to $375
$250,000 TPD cover, female, non-smoker, monthly cost by age
AgeTypical monthly cost
25about $15
30about $15
35about $20
40$20 to $30
45$30 to $50
50$60 to $100
55$140 to $180
60$250 to $400
The QuoteHub Premium Index, September 2026. Indicative monthly premium, sourced from insurers' published rate cards, as at 8 September 2026. Stepped, occupation class 1, standard rates, no loadings or exclusions. Your own premium depends on underwriting. Full method: methodology. Rate cards: AIA, Asteron Life, Chubb Life, Fidelity Life, Momentum Life, Partners Life.

How Fidelity Life compares on financial strength

Financial strength is the one comparable published fact about an insurer. Every grade below is the insurer's own disclosure for the named licensed entity, linked and dated. A rating belongs to that entity, not to a brand or a product name.

Financial strength ratings for the New Zealand insurers QuoteHub compares
InsurerLicensed entityFinancial strengthRating as at
AIA New ZealandAIA New Zealand LimitedAA (Fitch, source, read 14 Aug 2026)Date not published
Asteron LifeAsteron Life LimitedA+ (Fitch, source, read 14 Aug 2026)Date not published
Chubb Life NZChubb Life Insurance New Zealand LimitedA (Excellent) (A.M. Best, source, read 14 Aug 2026)Date not published
Fidelity LifeFidelity Life Assurance Company LimitedA- (A.M. Best, source, read 14 Aug 2026)Date not published
Momentum LifeMomentum Life Limited (FSP472286)B (Fair) (A.M. Best, source, read 14 Aug 2026)11 Feb 2026
Partners LifePartners Life LimitedA (Excellent) (A.M. Best, source, read 14 Aug 2026)5 Feb 2026

The whole register, every insurer with its legal entity, owner, grade, effective date and source, is a dated dataset you can download: nz-insurer-financial-strength-2026-09-17.csv.

What Fidelity Life publishes

The wording is the contract. These are Fidelity Life's own documents, each with the date we read it.

Fidelity Life published documents
DocumentStatus
Life coverThe insurer's own page (read 2026-09-08)
Income protection coverThe insurer's own page (read 2026-09-08)
Trauma coverThe insurer's own page (read 2026-09-08)
Total and permanent disability coverThe insurer's own page (read 2026-09-08)
Claims we've paidEffective 1 July 2024 – 30 June 2025 (read 2026-09-08)
Group insurance for employeesThe insurer's own page (read 2026-09-08)

Questions about Fidelity Life

Who is Fidelity Life?

The largest New Zealand owned and operated life insurer. Adviser-distributed, with a Westpac bank channel alongside it. The licensed entity behind the policies is Fidelity Life Assurance Company Limited.

Who owns Fidelity Life?

NZ-owned; major shareholders reported as NZ Super Fund and Ngai Tahu Holdings. Ownership matters because it decides who carries the risk behind a claim, not how a claim is assessed.

Is Fidelity Life financially strong?

Fidelity Life Assurance Company Limited holds a A- rating from A.M. Best, read from the insurer's own disclosure on 14 Aug 2026. A rating is an independent view of the ability to pay claims. It says nothing about what a policy covers or what it costs.

Can I buy Fidelity Life cover without an adviser?

Both routes exist. You can go direct, or use a licensed adviser who can put Fidelity Life next to the other insurers on the same set of details.

What does Fidelity Life cover?

Life cover, Trauma cover, Income protection, TPD. What each of those pays, and what it excludes, is set by the policy wording rather than by the marketing page, which is why the documents are listed on this page with the date we read them.

Where can I read Fidelity Life's policy wording?

We link 6 of Fidelity Life's own documents on this page, each with the date it was read. The wording is the contract; a brochure is not.

Is Fidelity Life the cheapest?

No insurer is cheapest for everyone. Price depends on your age, your health and an underwriting decision that has not happened yet, so a comparison that leads with price compares the wrong thing. The published limits and definitions are what can be compared, and they are on this page.

How does Fidelity Life compare with the other insurers?

The financial strength table on this page puts every insurer we compare side by side, with the agency, the grade and the date. The benefit limits sit on the comparison page, and a licensed adviser can run your own details across the panel.

Does QuoteHub work with Fidelity Life?

Yes. Fidelity Life is on the QuoteHub panel, so a licensed adviser can quote them, compare them against the rest of the panel and arrange the cover. The full panel is published on the disclosure page rather than implied.

What should I check before applying to Fidelity Life?

The stand-down period, the exclusions that apply to your own history, whether the premium is stepped or level, and what happens at renewal. All four are in the wording and none of them is in a price.

Does Fidelity Life cover pre-existing conditions?

Not automatically. An existing condition is either excluded, loaded or accepted on its own terms, and that decision is made at underwriting on your own history. What matters is what you disclose, because non-disclosure is the most common reason a claim is declined.

Are Fidelity Life premiums stepped or level?

Both structures exist in the New Zealand market. Stepped rises with your age each year and costs less at the start; level holds a rate to a chosen age and costs more early and less later. Which is cheaper over the life of the policy depends on how long you keep it, not on the insurer.

Can I move to Fidelity Life from another insurer?

Yes, but moving means new underwriting, so anything that has happened to your health since you took the old policy is assessed again. Never cancel the old cover until the new policy is issued and you have read what it excludes.

Does Fidelity Life pay claims quickly?

Claims-paid percentages and payment times are published by some New Zealand insurers and not by others, on different bases, which is why we publish the figure only where the insurer publishes it with a period. Where we hold one it appears on the review page for that insurer.

Is Fidelity Life regulated in New Zealand?

Yes. A licensed insurer is regulated by the Reserve Bank of New Zealand, and the advice about a policy is regulated separately by the Financial Markets Authority. Those are two different licences and both matter.

What happens to my Fidelity Life policy if the company is sold?

A policy is a contract with the licensed entity, so it continues on its terms if ownership changes. New Zealand has seen several life books change hands, and the practical effect for existing policyholders is usually the servicing brand rather than the cover.

How much does Fidelity Life cover cost?

We do not publish a price for an insurer on this page. A premium depends on age, health, smoking status, occupation, the cover amount and an underwriting decision, so a single figure would be wrong for almost everyone reading it.

Where can I get advice about Fidelity Life?

A licensed financial adviser can compare it against the rest of the panel on your own details and tell you where it suits you and where it does not. QuoteHub is a trading name of a licensed Financial Advice Provider and the review is free.

How do I make a complaint about Fidelity Life?

Raise it with the insurer first. If it is not resolved you can take it to the insurer's dispute resolution scheme at no cost. QuoteHub's own scheme is the Financial Dispute Resolution Service.

Where to go next

Fidelity Life on this site

Reviews and comparisons

Other life insurers

Health insurers

Compare and calculate

Cover explained

What cover costs

Explore related pages: Life Insurance, Income Protection, Health Insurance, Trauma Insurance, Referral.

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