NZ Seniors

A Greenstone-promoted brand underwritten by Pinnacle Life, for applicants 45 to 79: no medical exam, cover continues to age 85.

Reviewed by Henry Smith, Financial Adviser (FSP1010699). Updated 17 September 2026.

Who owns and underwrites NZ Seniors

Who stands behind NZ Seniors
QuestionAnswer
Who underwrites itPinnacle Life Limited (source, New Zealand Seniors Financial Advice Disclosure Statement)
Who owns the underwriterNot published
Who sells itGreenstone Financial Services NZ Limited, owned by Greenstone Financial Services (AU group)
Financial strength of the underwriterB+ (A.M. Best) (source, read 14 Aug 2026)
How you can buyDirect only

QuoteHub’s read. NZ Seniors is a Greenstone-promoted brand issued by Pinnacle Life for ages 45 to 79: eight phone questions instead of a medical, $10,000 to $200,000 of life cover with stepped premiums that rise every year and end outright at 85, while the funeral product runs premium-free from 85 with a 25% bonus.

NZ Seniors at a glance

Key facts about NZ Seniors
FactWhat the register holds
Who underwrites itPinnacle Life Limited (source, New Zealand Seniors Financial Advice Disclosure Statement)
Who sells itGreenstone Financial Services NZ Limited
Licensed entity behind the policyGreenstone Financial Services NZ Limited (NZBN 9429047013582) (distributor/promoter)
Owner of the brandGreenstone Financial Services (AU group)
What they writeLife cover, Funeral cover
How you can buyDirect only
Owner of the underwriter
Financial strength of the underwriterB+ (A.M. Best) (source, read 14 Aug 2026)
Rating as at15 Apr 2026
On the QuoteHub panelNo, we do not place cover with them
ComplaintsFinancial Dispute Resolution Service, free for consumers

QuoteHub’s verdict on NZ Seniors

Reviewed and updated 17 September 2026 by Henry Smith, Financial Adviser (FSP1010699), for the QuoteHub adviser team. The tables above are register records; this section is our read of them.

NZ Seniors is a brand, not an insurer. Greenstone Financial Services NZ Limited promotes and distributes it, Pinnacle Life Limited issues the policies, and A.M. Best’s April 2026 affirmation names Greenstone Holdco as Pinnacle’s ultimate parent, so the seller and the issuer share an owner. The financial strength that applies is Pinnacle Life’s B+ (Good) from A.M. Best, not a grade of NZ Seniors’ own.

Life Insurance accepts New Zealand residents aged 45 to 79 for $10,000 to $200,000 on eight phone questions, with stepped premiums that increase each year and cover that ends at the 85th birthday. Funeral Insurance is guaranteed acceptance from 18 to 79, up to $30,000, pays only for accidental death in its first 12 months, and from age 85 continues premium-free with a 25% bonus added.

The two products pull in opposite directions after 85, and that is the fact to hold onto: the funeral cover is built to be kept, the life cover is built to end. It may fit a situation over 45 where medical questions are unwelcome and a modest fixed sum is the aim; in ordinary health, or where cover past 85 matters, the underwritten market is wider and the price difference is the cost of the eight-question underwriting.

General information, not a recommendation: whether a policy suits you depends on your health, your budget and what you need covered. A licensed adviser can put it next to the rest of the panel on your own details.

What NZ Seniors writes

NZ Seniors products and what each one pays
CoverWhat it pays
Life coverA lump sum to the people you name, paid on death or a terminal diagnosis.
Funeral coverA small lump sum intended to meet funeral costs, often guaranteed acceptance.

Is NZ Seniors a fit for you?

The reasons to shortlist it, and the catches to check first. Every line below is read from a NZ Seniors document, linked with the date.

Check these before you choose

NZ Seniors could fit

If one or more of these look like your situation.

Compare more carefully

If any of these apply, it is worth a closer look at the rest of the panel.

Waiting periods, limits and ages

The numbers worth checking before you compare, read from NZ Seniors’s own documents.

Life Insurance: $10,000 to $200,000, ages 45 to 79

No-medical life cover for New Zealanders aged 45 to 79, underwritten via phone questions, with cover ending at age 85.

Source: Seniors Life Insurance Policy Document (PDF), issue date 14 April 2025, read 16 September 2026.

Funeral Insurance: Up to $30,000, ages 18 to 79

Guaranteed-acceptance funeral cover for New Zealanders aged 18 to 79, with a 12-month wait before non-accidental death is covered.

Source: Seniors Funeral Insurance Policy Document (PDF), issue date 23 May 2021, read 16 September 2026.

What it costs

QuoteHub does not quote or place cover with NZ Seniors. Compare the insurers we do quote.

How NZ Seniors compares on financial strength

Financial strength is the one comparable published fact about an insurer. Every grade below is the insurer's own disclosure for the named licensed entity, linked and dated. A rating belongs to that entity, not to a brand or a product name.

Financial strength ratings for the New Zealand insurers QuoteHub compares
InsurerLicensed entityFinancial strengthRating as at
AIA New ZealandAIA New Zealand LimitedAA (Fitch, source, read 14 Aug 2026)Date not published
Asteron LifeAsteron Life LimitedA+ (Fitch, source, read 14 Aug 2026)Date not published
Chubb Life NZChubb Life Insurance New Zealand LimitedA (Excellent) (A.M. Best, source, read 14 Aug 2026)Date not published
Fidelity LifeFidelity Life Assurance Company LimitedA- (A.M. Best, source, read 14 Aug 2026)Date not published
Momentum LifeMomentum Life Limited (FSP472286)B (Fair) (A.M. Best, source, read 14 Aug 2026)11 Feb 2026
Partners LifePartners Life LimitedA (Excellent) (A.M. Best, source, read 14 Aug 2026)5 Feb 2026

The whole register, every insurer with its legal entity, owner, grade, effective date and source, is a dated dataset you can download: nz-insurer-financial-strength-2026-09-17.csv.

What NZ Seniors publishes

NZ Seniors does not publish a policy wording we can link from here. Ask for the wording before you apply: a brochure is not the contract.

Questions about NZ Seniors

Who is NZ Seniors?

A Greenstone-promoted brand underwritten by Pinnacle Life, for applicants 45 to 79: no medical exam, cover continues to age 85. The licensed entity behind the policies is Greenstone Financial Services NZ Limited (NZBN 9429047013582) (distributor/promoter).

Who owns NZ Seniors?

Greenstone Financial Services (AU group). Ownership matters because it decides who carries the risk behind a claim, not how a claim is assessed.

Is NZ Seniors financially strong?

Greenstone Financial Services NZ Limited (NZBN 9429047013582) (distributor/promoter) holds a B+ rating from A.M. Best, read from the insurer's own disclosure on 14 Aug 2026. A rating is an independent view of the ability to pay claims. It says nothing about what a policy covers or what it costs.

Can I buy NZ Seniors cover without an adviser?

Both routes exist. You can go direct, or use a licensed adviser who can put NZ Seniors next to the other insurers on the same set of details.

What does NZ Seniors cover?

Life cover, Funeral cover. What each of those pays, and what it excludes, is set by the policy wording rather than by the marketing page, which is why the documents are listed on this page with the date we read them.

Where can I read NZ Seniors's policy wording?

NZ Seniors does not publish a policy wording we can link. Ask for it before you apply: the wording is the contract.

Is NZ Seniors the cheapest?

No insurer is cheapest for everyone. Price depends on your age, your health and an underwriting decision that has not happened yet, so a comparison that leads with price compares the wrong thing. The published limits and definitions are what can be compared, and they are on this page.

How does NZ Seniors compare with the other insurers?

The financial strength table on this page puts every insurer we compare side by side, with the agency, the grade and the date. The benefit limits sit on the comparison page, and a licensed adviser can run your own details across the panel.

Does QuoteHub work with NZ Seniors?

No. NZ Seniors is not on the QuoteHub panel, so we cannot quote or arrange their cover. This page exists because the company is worth understanding if you hold one of their policies or are considering one, not because we sell it. The insurers we can place are published on the disclosure page.

What should I check before applying to NZ Seniors?

The stand-down period, the exclusions that apply to your own history, whether the premium is stepped or level, and what happens at renewal. All four are in the wording and none of them is in a price.

Does NZ Seniors cover pre-existing conditions?

Not automatically. An existing condition is either excluded, loaded or accepted on its own terms, and that decision is made at underwriting on your own history. What matters is what you disclose, because non-disclosure is the most common reason a claim is declined.

Are NZ Seniors premiums stepped or level?

Both structures exist in the New Zealand market. Stepped rises with your age each year and costs less at the start; level holds a rate to a chosen age and costs more early and less later. Which is cheaper over the life of the policy depends on how long you keep it, not on the insurer.

Can I move to NZ Seniors from another insurer?

Yes, but moving means new underwriting, so anything that has happened to your health since you took the old policy is assessed again. Never cancel the old cover until the new policy is issued and you have read what it excludes.

Does NZ Seniors pay claims quickly?

Claims-paid percentages and payment times are published by some New Zealand insurers and not by others, on different bases, which is why we publish the figure only where the insurer publishes it with a period. Where we hold one it appears on the review page for that insurer.

Is NZ Seniors regulated in New Zealand?

Yes. A licensed insurer is regulated by the Reserve Bank of New Zealand, and the advice about a policy is regulated separately by the Financial Markets Authority. Those are two different licences and both matter.

What happens to my NZ Seniors policy if the company is sold?

A policy is a contract with the licensed entity, so it continues on its terms if ownership changes. New Zealand has seen several life books change hands, and the practical effect for existing policyholders is usually the servicing brand rather than the cover.

How much does NZ Seniors cover cost?

We do not publish a price for an insurer on this page. A premium depends on age, health, smoking status, occupation, the cover amount and an underwriting decision, so a single figure would be wrong for almost everyone reading it.

Where can I get advice about NZ Seniors?

A licensed financial adviser can compare it against the rest of the panel on your own details and tell you where it suits you and where it does not. QuoteHub is a trading name of a licensed Financial Advice Provider and the review is free.

How do I make a complaint about NZ Seniors?

Raise it with the insurer first. If it is not resolved you can take it to the insurer's dispute resolution scheme at no cost. QuoteHub's own scheme is the Financial Dispute Resolution Service.

Where to go next

Reviews and comparisons

Other life insurers

Health insurers

Compare and calculate

Cover explained

What cover costs

Explore related pages: Life Insurance, Income Protection, Health Insurance, Trauma Insurance, How Were Paid.

Start your free comparison

Compare panel options first. A licensed NZ adviser can then review existing cover or help with an application.

Free, no obligation. Licensed NZ advisers · Craig Smith Business Services Ltd, FAP FSP712931.